Product Design

Ecommerce Mall Platform

A multi-store ecommerce platform designed to recreate the experience of shopping in a physical mall within one connected digital environment.

The platform allows buyers to explore different stores, browse products across the entire mall, complete purchases and track deliveries. It also provides sellers, riders and administrators with dedicated tools for managing products, orders, fulfilment, payments and marketplace operations.

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Multi-store ecommerce mall mobile interface

Industry

Ecommerce and Digital Retail

Platform

Buyer Mobile App, Seller Dashboard, Rider App and Admin Dashboard

Services

Product Strategy, User Research, Information Architecture, UX Design, UI Design, Prototyping and Design System

Focus

Multi-store Shopping, Order Management, Delivery Coordination and Marketplace Operations

The Challenge

Bringing the physical mall experience into one digital platform.

Traditional ecommerce platforms often focus on products from one seller or present products without giving individual stores a distinct identity.

For buyers, moving between different websites, social media pages and messaging channels makes it difficult to compare products, manage purchases and track deliveries.

Sellers need clearer tools for managing stock, orders, earnings and fulfilment, while riders and administrators require structured experiences for delivery coordination, store management, payments and marketplace oversight.

  • Products and stores managed across disconnected channels
  • Difficulty exploring several stores from one platform
  • Inconsistent product discovery and checkout experiences
  • Limited order and delivery visibility
  • Manual inventory and order management for sellers
  • Difficulty coordinating riders with available deliveries
  • Limited visibility into seller earnings and withdrawals
  • Complex administration across buyers, sellers, riders and stores

The Solution

One digital mall for buyers, sellers and delivery partners.

We designed a multi-store ecommerce experience that allows buyers to shop across a digital mall while giving each store its own presence.

Buyers can explore stores individually or browse a general product catalogue containing items from across the platform. Sellers can manage products, stock, orders and earnings. Riders receive assigned deliveries and update fulfilment progress, while administrators oversee users, stores, payments and platform activity.

  • Digital mall and store discovery
  • General product catalogue across stores
  • Product search and filtering
  • Cart, checkout and online payments
  • Order tracking and purchase history
  • Seller product and inventory management
  • Rider delivery assignment and status updates
  • Seller and rider earnings visibility
  • Store, user and payment administration
  • Marketplace reporting and operational dashboards

Who the Platform Serves

Designed for every participant in the marketplace.

Buyers

Customers exploring stores, comparing products, completing purchases and tracking orders.

Sellers

Businesses managing store products, inventory, orders, fulfilment and earnings.

Riders

Delivery partners receiving assignments, managing pickups and updating delivery statuses.

Administrators

Internal teams managing users, stores, approvals, payments, deliveries and marketplace activity.

Key Features

Digital Mall Discovery

Buyers can explore individual stores or browse products from across the entire marketplace through one central catalogue.

Shopping and Checkout

Users can search for products, apply filters, add items to their cart and complete payment through a guided checkout experience.

Seller Store Management

Sellers can manage products, stock, pricing, orders, fulfilment activity and wallet balances from a dedicated dashboard.

Delivery and Marketplace Operations

Riders can manage assigned deliveries, while administrators oversee stores, users, payments, orders and operational activity.

Product Showcase

Multi-store ecommerce mall mobile interface

Mall and Product Discovery

A central marketplace where buyers can browse stores, categories, featured products and items from across the mall.

Ecommerce shopping, checkout and order-tracking experience

Shopping and Fulfilment

A connected flow covering product details, cart, checkout, payment, order confirmation and delivery tracking.

Seller, rider and marketplace administration dashboard

Seller, Rider and Admin Management

Dedicated operational tools for managing products, orders, deliveries, earnings, stores, users and marketplace activity.

Experience Highlights

A mall experience that allows individual stores to maintain their own presence.

Dedicated workflows for buyers, sellers, riders and administrators.

A connected shopping and fulfilment journey from purchase to delivery.

A modular product structure designed to support phased marketplace growth.

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